The Power of Branding: Elevating Your Event with a Strong Identity

Branding May 09, 2024

Whether you’re a small startup looking to make a big impression or an established organization that wants to reinforce your identity, your next corporate event is the ideal moment to bring your brand to life. But to do so, you must move beyond the ordinary. That means delivering a consistent brand message across every touchpoint. Here are a few ways to ramp up your corporate event branding in 2024. 

Create an Event App

It’s a tech-driven, on-demand world, and like most of us, your attendees are accustomed to convenience. Event apps give attendees the information they need, allowing them to navigate your event and engage with your brand on a deeper level. Beyond streamlining scheduling and communication, event apps can also:

  • Provide real-time access to announcements, presentation previews, location information, and more
  • Encourage participation and engagement using live polls and feedback surveys
  • Promote networking with attendee directories and in-app messaging
  • Reinforce event branding with custom designs, color schemes, and sponsored push notifications

Design a Custom Event Logo

Your event logo is more than a pretty picture. It’s a powerful tool that reinforces your identity, differentiates your event from all the others, and creates a strong association between the event and your brand.  

There are a few factors to consider before you start designing.

Simplicity: Sometimes, less is more. Avoid using too much copy or intricate details that may not translate well across several mediums. 

Relevancy: The logo should pull double duty, reflecting your brand and the event. Ensure colors, fonts, and imagery align with your brand guidelines and the event theme. 

Versatility: Event logos should work well on multiple backgrounds and in different sizes. Designing in vector format allows you to scale your image up or down without losing quality. 

If you need help creating a custom event logo, don’t hesitate to reach out! Our team is ready to bring your vision to life. 

Create Consistent Branding Across All Event Touchpoints

An event logo is only a starting point. Take it even further by incorporating brand colors, fonts, and logos into presentation slides, the stage, the set, and other event collateral. By consistently displaying your branding throughout the venue, you create a strong association between your event and the company.

In addition to being visually striking, consistent branding can extend your reach beyond the event. For example, when attendees take photos and post them on social media, your branding elements are more likely to be visible in the background. This allows you to reach a wider audience, drive organic traffic, and engage others who did not even attend the event!

Quality Swag 

Branded merch can be a powerful advertising tool. The trouble is too many companies do not think like consumers. Skip the cheap pens, stress balls, and thick, uncomfortable t-shirts. The idea is to keep your brand in the public conscience and out of landfills. Just because these items are practical doesn’t mean attendees will use them. Instead, opt for:

  • High-quality, BPA/BPS-free reusable water bottles 
  • Portable chargers (let’s face it, everyone needs another one)
  • Quality notebooks or journals 
  • Soft, thin, well-designed t-shirts 
  • Branded earbuds
  • Bluetooth speakers

Need help with your merch? We’re a one-stop shop. Whether you need corporate gifts, branded marketing items, or decorated apparel, we can produce it for you. 

Partner With the Right Event Planning Company 

Implementing these strategies takes strategy, expertise, and connections with the right vendors. Luckily, CSP Worldwide has over 40 years of experience in event planning. From the initial planning to the execution of your event, our in-house team knows how to make your event memorable—whether it’s a corporate meeting, conference, summit, product launch, or company outing. Let’s build your brand and cement your legacy. Contact us today!

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