Corporate Event Trends for the Upcoming Summer

Industry Insights March 20, 2023

Corporate event expectations have undergone a seismic shift after the pandemic. Attendees are now looking for more engaging and interactive experiences, and mundane events simply won’t cut it anymore! If you’re looking to ignite your event strategy this season, check out some of the latest corporate event trends for the upcoming summer. 

Make It Immersive

Technology is the name of the game. By incorporating technology like augmented reality (AR) and virtual reality (VR), you’ll create an immersive journey that will leave a lasting impression. For example, AR attendees can use their smartphones or tablets to scan objects, graphics, or locations around your event space to receive additional information like 3D models or videos. 

Likewise, VR can transport attendees to new environments, immersing them in your event theme. Touchscreens are another way to ensure guests engage more dynamically. Many hosts use this technology to deliver surveys and fun interactive games, giving them invaluable data about their guests. 

 Personalization is Critical 

We live in an on-demand, customized world. So collect data about your guests by sending out surveys before the event. Then, use this information (your guests’ preferences, interests, and demographics) to create a customizable experience. Then, offer a variety of breakout sessions, networking opportunities, and other activities that will make your guests feel more in control of their event experience. 

Make It Environmentally Friendly

“Going green” isn’t new, but it is on more people’s minds now than ever before. One of the simplest ways to make your corporate event eco-friendlier is by selecting a venue committed to sustainable practices, such as using renewable energy and recycling. And while you’re at it, use items like styrofoam cups and plastic silverware and opt for reusable dinnerware—or at least biodegradable items.  

Next, eliminate plastic bottle waste by setting up water stations throughout the event space. This will eliminate unnecessary waste and even allow you to hand out branded merchandise like reusable water bottles. 

At CSP Worldwide, we are committed and enjoy finding ways to reduce the impact of our work on the environment. See more about our sustainability policy here.

Memorable Menus

Attendees are becoming more health-conscious and environmentally aware. Moreover, they need more exciting and health-friendly menus. Reignite your dining options by offering a variety of foods that accommodate dietary preferences—vegetarian, vegan, gluten-free, and dairy-free options. 

You can further spice things up by incorporating seasonal ingredients to highlight the flavors of your region or tailor the menu to your event theme. Next, play around with the presentation, using unique plating, edible decorations, and interactive food stations to create a memorable experience.  

Surprising Guest Speakers 

Bringing in guest speakers from outside industries is an excellent way to inject fresh perspectives and ignite engaging conversations at your corporate event. While it may seem counterintuitive to invite speakers who have yet to gain direct experience in your industry, doing so can provide valuable insights and inspire creative thinking.

By introducing a new point of view, you can challenge attendees’ assumptions and push them to think outside the box. This can lead to innovative ideas, fresh approaches to problem-solving, and renewed motivation to tackle business challenges. 

CSP Worldwide: Your Event Solution

CSP Worldwide is a world-class team of the most creative and passionate professionals. We believe in creating memorable events for our clients by using the industry’s latest event technology and trends. 

Contact us today, and let us help you make your next corporate event a success.

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